Paperback: 156 pages
Publisher: Efficient Alpha (March 16, 2015)
Language: English
ISBN-10: 0996232117
ISBN-13: 978-0996232111
Product Dimensions: 6 x 0.4 x 9 inches
Shipping Weight: 10.4 ounces (View shipping rates and policies)
Average Customer Review: 4.7 out of 5 stars See all reviews (27 customer reviews)
Best Sellers Rank: #44,083 in Books (See Top 100 in Books) #6 in Books > Business & Money > Finance > Crowdfunding #451 in Books > Business & Money > Small Business & Entrepreneurship > Entrepreneurship
Crowdfunding was a concept all but unknown before the advent of the internet and social media. Over the past several years it has become an increasingly popular way to fund projects. However, as “Step-by-step Crowdfunding,” by Joseph Hogue, points out, a majority of crowd funding attempts do not reach their goal, and some wind up raising nothing. How to run a successful crowd funding campaign is the message of the book.The subtitle of the book, "Everything You Need to Raise Money From the Crowd," is an apt description of its contents, since Hogue covers clearly and in detail every aspect of crowdfunding. The book is divided into three parts, the first two of roughly equal length, the third much shorter. The first part is “Pre-Launch Crowdfunding.” It covers such topics as shaping a successful crowdfunding idea, choosing a crowdfunding platform, campaign research, setting realistic goals, creating and driving visitors to your campaign blog, and marketing.Part Two of the book is “Running a Successful Crowdfunding Campaign.” Here Hogue focuses on the campaign itself, emphasizing issues such as how to build community around your campaign, getting the best bang for your crowdfunding marketing, and keeping your community motivated.The last section, “Post-Campaign Fulfillment and Community,” discusses how to fulfill your promises and keep the momentum going.Anyone who is considering a campaign should first read this book. For that matter, even if you’re not planning on a crowdfunding venture, reading this book is still valuable, since several of its chapters contain worthwhile general information on using social media to your advantage.I received a pdf copy of this book from the author in exchange for writing an honest preview, which I am happy to provide.
I have read dozens of books on crowd funding and projects for crowdfunding. And in terms of quality content Mr. Hogue has nailed it. Most books I have read are the boiler plate standard of copy and pasted wording from the old chilton/sheets manuals of the 1960 for Grant writers and government budgets. Well Im trying to crowd fund a project, not fund NASA or the Mayo Clinic for research money. I just needed a step by step approach that would be effective. So I am taking the suggestions and taking notes. It seems to be very straight forward.
In this extremely readable book, author Joseph Hogue takes us step-by-step through the crowdfunding process, covering everything from planning, to the advantages and drawbacks of different crowdfunding platforms, and beyond. In explaining the process, the author provides useful data to support his points, and presents useful insights as to what one should consider in setting up and executing a successful crowdfunding campaign. Although I did not previously think of crowdfunding as a viable option for financing businesses, this book has definitely broadened my perspectives.
I have been researching this for a while. I have also been listening to a crowdfunding podcast and talking to a crowdfunding agency. This book covered all the points that I have been learning about from multiple sources, yet did not have any fluff to waste your time. It covers pre, during and post points to consider.Update. After completing a successful crowdfunding campaign my recommendation of this book still stands! I got it on Kindle and it was super convenient to read.
It's so nice to find a step-by-step book that actually means it! So many people think they know crowdfunding but don't really. Joseph Hogue not only has the experience but he also has the skills to communicate it to you in a clean, concise manner. You can either get the job done with this book and be ahead of everyone else or you can try all the other books and then try this one. A good short read that still covers many options and pitfalls in detail.
I'm interested in crowdfunding to help raise money for a carshare cooperative for which I volunteer as a Board member. But I knew very little about crowd funding, so was attracted to this book. I was not disappointed. Comprehensive, specific, detailed, and thorough are the descriptors that come to mind. I think the book is invaluable for crowdfunding novices like me, but I think even a crowdfunding veteran would get good value from the book.
I couldn't be happier with this book. I researched and downloaded the first chapter of about 10 different crowdfunding books and was thrilled to choose this one. It doesn't waste any space and addresses many of the issues you face when approaching this form of investment in an idea or new product. It is encouraging without being pie-in-the-sky. I'm going to use the knowledge I've gathered in it to crowd-fund my book, Tessalation!
Myth, we have in our mind that all it takes for a successful crowdfunding campaign is to create a campaign on crowdfunding websites and share it on all social media platforms but this book clears that myth and shows the reality in a very good conscised and effective way.It takes a descent amount of planning and employing proper skills to create a successful crowdfunding campaignA GREAT BOOK AND TIME WELL SPENT READING.
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