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Entrepreneurship: An Innovator's Guide To Startups And Corporate Ventures
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This exciting new text helps student entrepreneurs succeed in the modern arena, in which new technology-intensive products and services are the engines of venture creation and economic growth. It shows students how to understand their industry dynamics and customer needs, test their venture idea in the market and with target customers, and write a successful business plan for a startup or a corporate venture. The authors use clear frameworks and systematic methods that are based on the decades of experience, not just in the classroom, but from starting, advising, and helping to manage successful ventures.

Paperback: 472 pages

Publisher: SAGE Publications, Inc (December 9, 2010)

Language: English

ISBN-10: 1412992656

ISBN-13: 978-1412992657

Product Dimensions: 10.8 x 8.5 x 0.7 inches

Shipping Weight: 2.1 pounds

Average Customer Review: 4.5 out of 5 stars  See all reviews (4 customer reviews)

Best Sellers Rank: #134,658 in Books (See Top 100 in Books) #26 in Books > Business & Money > Finance > Corporate Finance > Venture Capital #78 in Books > Textbooks > Business & Finance > Entrepreneurship #225 in Books > Business & Money > Small Business & Entrepreneurship > New Business Enterprises

Quality of book was great. Came as described. I'm happy with the purchase.

Great condition!

The book is great, however the typing is in a small font and really light.It is hard to read it at times.

I bought this book for a required college course and it is just as I needed. Came in good condition.

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