Hardcover: 224 pages
Publisher: Wiley; 1 edition (April 11, 2016)
Language: English
ISBN-10: 1119191831
ISBN-13: 978-1119191834
Product Dimensions: 6.2 x 0.9 x 9.3 inches
Shipping Weight: 12 ounces (View shipping rates and policies)
Average Customer Review: 4.8 out of 5 stars See all reviews (129 customer reviews)
Best Sellers Rank: #38,437 in Books (See Top 100 in Books) #6 in Books > Business & Money > Finance > Corporate Finance > Venture Capital #97 in Books > Business & Money > Small Business & Entrepreneurship > New Business Enterprises #403 in Books > Business & Money > Small Business & Entrepreneurship > Entrepreneurship
As I read this book the first time, I was inclined to view it as a “Here’s how to do it” book but that didn’t seem quite right so I re-read it and am now convinced that it is, rather, a “Here’s what to think about VERY CAREFULLY before you” book. Many people who read it will be well-prepared to make important “”whether or not” decisions in terms of pitching investors (especially family members and friends), negotiating the given deal with one or more capital sources, and everything else entrepreneurs need to know before deciding whether or not to “go for it.”Credit Barbara Corcoran with writing an uncommonly thoughtful and thought-provoking Foreword. Hers is an independent perspective on independent fundraising, in general and on Alejandro Cremades understanding of that evolving process, in particular.He presents his material within 17 chapters that focus on a journey that began when he relocated from Spain in 2008 to the United States, earned a law degree at Fordham University, and founded his firm, Onevest; in the last chapter, he explains why recognizing key red flags “is as important as knowing what to do when it comes to raising capital quickly and effectively.” He briefly discusses 18. Ultimately, none of the red flags is a showstopper. “As a founder, what you need to do is put a correction wherever it needs to be placed to address potential concerns and have a good explanation behind it.
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