Paperback: 224 pages
Publisher: Harvard Business Review Press (November 17, 2015)
Language: English
ISBN-10: 1633690725
ISBN-13: 978-1633690721
Product Dimensions: 9.5 x 0.5 x 7.4 inches
Shipping Weight: 1.4 pounds (View shipping rates and policies)
Average Customer Review: 4.9 out of 5 stars See all reviews (87 customer reviews)
Best Sellers Rank: #84,502 in Books (See Top 100 in Books) #10 in Books > Business & Money > Finance > Crowdfunding #17 in Books > Business & Money > Finance > Corporate Finance > Venture Capital #85 in Books > Business & Money > Skills > Business Writing
I'm an entrepreneur with a high-potential startup. In spite of my extensive professional background in public relations, communications, marketing, and public speaking, I've struggled with investor presentations. The enormous success I've had giving hundreds of audience presentations on cool technology did little to prepare me for the expectations of angels and VCs. Professional investors seemed to despise "the real me" and authentic style that I had used to win over audiences in 5 countries and 43 states.During our fund-raising periods, I read and studied over a dozen books trying to better understand the seemingly inscrutable world of professional investors who were judging the investment opportunity I presented based on their experience with me and my pitch during a one-hour period. One lawyer I pitched told me he was "offended" by my deck, without giving me any details, even when asked. I looked at numerous pitches that had been used by successful companies to raise money. Those decks often seemed to contradict the advice given by investors in the books and blogs I'd read, which left me even more confused. Over the years, I had prepared over half a dozen major revisions and countless minor revisions on my deck.My limited success, especially given the widespread enthusiasm for my company and ideas and the traction we had gotten in test after test, told me that I was clearly approaching investors with the wrong information and the wrong approach. Even after all my study, all of the feedback I'd gotten on my pitch, and all of my refinement and practice, I still felt unprepared to enter the "shark tank." The TV show just heightened my feeling that nobody could guess in advance what the sharks were looking for.
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