Hardcover: 224 pages
Publisher: Harvard Business Review Press (March 17, 2015)
Language: English
ISBN-10: 1422185095
ISBN-13: 978-1422185094
Product Dimensions: 6.1 x 0.9 x 9.3 inches
Shipping Weight: 1.1 pounds (View shipping rates and policies)
Average Customer Review: 4.5 out of 5 stars See all reviews (6 customer reviews)
Best Sellers Rank: #122,579 in Books (See Top 100 in Books) #60 in Books > Business & Money > Economics > Sustainable Development #176 in Books > Business & Money > Economics > Environmental Economics #1043 in Books > Business & Money > Small Business & Entrepreneurship > Entrepreneurship
The book: Changing Your Company from the Inside Out, by Gerald F. Davis and Christopher J. White, provides a brief history and background on social “intrapreneurs”. Intrapreneurs are people full of initiative, courage and willing to take risks within the current system of organizations. The book provides social intrapreneurs who work within organizations tools they can use to produce innovation and create positive social changes within their organizations.According to Davis and White, every person could be an intrapreneur. Those on the front lines have the greatest capacity to initiate changes. Innovation and change are never simple things. It requires create opportunity structures, make persuasive cases, focus on social networks and have mobilizing platforms. There are four key factors to generate an innovation or a change. Internally changing may take more time and more energy to realize, but it can have a much larger impact than people usually believe.The book suggests that social intrapreneurs need to prepare to answer four questions. When will be the right time to make a change? Why do intrapreneurs need changes? Who will support changes? How to mobilize supporters? Social intrapreneurs should have appropriate answer for each question prior to changing. However, those elements stay at a fundamental level. As for professional business people, they may have a more accurate and stable conception of the construction of a social movement framework.Generally speaking, people think social responsibility should be highly valued by organizations. Organizations that give priority to their own interests are generally criticized by the public when there are conflicts between the bottom lines and vice versa.
The book “Changing Your Company from the Inside Out”, by Gerald F. Davis and Christopher J. White, provides a deeper vision about company innovation. A new word “Intrapreneur” was defined in this book. Intrapreneurs are people full of courage, initiative and willing to take risks within the current system of organizations. The book mentions social intrapreneurs who work for organizations they can use to produce innovation and create positive social changes within their organizations.In order to understand how to enact social change through an organization, four questions to ask yourself are suggested by this book. When will be the right time to make a change? Why do intrapreneurs need changes? Who will support changes? How to mobilize supporters? Intrapreneurs should have appropriate answer for each question prior to changing. While, those elements stay at a fundamental level. As for professional business people, they may have a more accurate and stable conception of the construction of a social movement framework.According to Davis and White, everyone could be an intrapreneur. People on the front lines have the greatest capacity to initiate changes. Innovation is never a simple thing. It requires people to create opportunity structures, make persuasive cases, focus on social networks and have mobilizing platforms. This book puts more focus on “the right time and the right place”, which not only means the right time to start an innovation, but also means the right time for every stage of innovation. In chapter four, a new concept “Opportunity structure” is introduce by the author. This concept describes the situation in and around an organization that makes it the right time for an innovation or movement. In addition, the question “Why do social movements arise when they do?
Not all change is necessarily bad, yet sometimes the most difficult change to implement can be the most rewarding.Changing how your company operates, improving its societal footprint for the benefit of many can be a very rewarding process. This book seeks to shine a light on this important subject.It is clearly going to be a more specialist type of book, yet it achieves its objectives with aplomb. The authors build the book around four key questions - when is the right time for change, why is this a compelling change, who will make this innovation possible and how can you mobilize your supporters to collaborate on your innovation? By the end you should be empowered and better informed about how to lead change from within. The implementation is down to you. Clearly this book is aimed at the larger company or for a not-for-profit organisation, yet there is no reason why many of the central points cannot be utilised within smaller ventures.This change is a lot more than just a social media campaign that will spread the “good word”. Other online tools can help push innovation, analyse your communication style, boost your network effect and keep you on-track.The authors expertly mix together their central messages and build upon general business knowledge at the same time, allowing the astute reader to take away rather a lot more actionable information than what they might be expecting. This is definitely a book you will want to read sequentially, moving forward slowly but surely whilst thoughtfully considering matters.Even if you don’t perceive you have the need for such a book or perhaps the power internally to make change, it can still be worth taking a look and soaking in the knowledge it offers.
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