Free Free, Perfect, And Now: Connecting To The Three Insatiable Customer Demands: A CEO's True Story Ebooks To Download
In a world where knowledge is king, the Web never sleeps, and competitive challenge increases exponentially, Robert Rodin shows you how to prepare for the three insatiable demands of today's customers: they want their product or service FREE, they want it PERFECT, and they want it NOW. No matter what business you're in, you have to find a way to respond -- or risk losing your customers to competitors who are discovering new ways to sell your product or service cheaper, better, and faster than you've ever imagined. As the dynamic CEO of electronics distributor Marshall Industries who trained with the worldfamous W. Edwards Deming, Rob Rodin engineered the astounding reinvention of his company, turning a conventionally successful $500 million business into a $2 billion competitive powerhouse, a high-speed, high-profit junction box wired to today's imperatives. Rodin isn't a consultant, pretending change is a matter of five steps and a pep talk. He's lived inside its gut-wrenching turmoil. Six years ago Rodin and his colleagues bet their company on a radical experiment, tearing a healthy business down to bedrock. They threw out all the old tools, taking 1,100 managers off MBOs and incentives and abolishing commissions for 600 salespeople. They threw out all the old technology, too, changing every operating system in a single tense night. Then they set out to reinvent themselves, finding new ways to help people and technology work together -- creating a dynamic pioneer for our new electronic era, a company twice named as the #1 business-to-business Web site in the world by Advertising Age magazine. Free, Perfect, and Now tells the dramatic story of that transformation from the inside. Detailing the hard lessons learned in competitive battle, it offers a compelling new perspective on the most pressing issue facing businesspeople today: how to prepare a customer-focused corporation for a future you can't predict. But Free, Perfect, and Now is a book of solutions, too, a guide to help every manager turn ideas into concrete results. Each chapter explains, step by step, how to design a different element of a company, from how to anticipate customers' shifting demands to how to make a Web site profitable. And each chapter ends with a Manager's Workbook, containing detailed advice managers can use to make their business more competitive today.
File Size: 1187 KB
Print Length: 254 pages
Page Numbers Source ISBN: 0684850222
Publisher: Simon & Schuster; Revised ed. edition (August 6, 1999)
Publication Date: August 6, 1999
Language: English
ASIN: B000FC0OU4
Text-to-Speech: Enabled
X-Ray: Not Enabled
Word Wise: Enabled
Lending: Not Enabled
Enhanced Typesetting: Enabled
Best Sellers Rank: #966,079 Paid in Kindle Store (See Top 100 Paid in Kindle Store) #266 in Books > Biographies & Memoirs > Professionals & Academics > Computers & Technology #465 in Kindle Store > Kindle eBooks > Business & Money > Marketing & Sales > Consumer Behavior #503 in Kindle Store > Kindle eBooks > Business & Money > Industries > Customer Relations
Anyone struggling with how to adapt to too much cumulative change within their industry will benefit from reading this book for several good reasons. If for starters you believe, as I do, that the internet will have revolutionary effects on all traditional industry and education models, then this book offers an unusually open and thorough explanation of how Marshall Industries created and has continuously improved a great B2B web site capability. Marshall is easily the best within all distribution channels, and Advertising Age has rated Marshall's web site as the #1 B2B capability for all industries.But, the internet case study is actually a downstream result of a tough and on-going transformational change process that Marshall has been going through since 1992. Back then, Marshall's business environment was changing faster than their top-down by the numbers and incentive plan culture could handle. So, instead of trying harder in out-dated ways the company decided to try to become a learning organization that would transform itself - an enormously tough and risky under-taking. Because so many other companies are currently in the same learn, die or sell-out situation, they need prescriptive help, and this book has an effective delivery style for the medicine.The book is written in a first person, narrative style, which makes it an enjoyable, read, but more importantly Rodin has distilled good management theories down to a basic, comprehensible level grounded in a real story. Readers will, as a result, find particular problems described in ways that will strongly connect to their own similar problems. They will go on to borrow many of Rodin's analogies for getting the same messages across to their employees.
Free, Perfect, and Now: Connecting to the Three Insatiable Customer Demands: A CEO's True Story Wheat Belly Diet For Beginners: Grain-Free, Wheat-Free, Gluten-Free Cookbooks and Recipes For Weight Loss Plans and Solutions Included! (Wheat Free Grain Free Gluten Free Weight Loss Diet) (Volume 1) Debt Free for Life: The Ultimate Guide to Get Out of Debt (FREE Bonuses Included) (Debt, Debt Free, Debt Free Forever, Debt Free for Life, Debt Free for Good, Debt Management, Get Out of Debt) The End of Overeating: Taking Control of the Insatiable American Appetite Perfect Phrases for Customer Service, Second Edition (Perfect Phrases Series) Patient Number One: A True Story of How One CEO Took on Cancer and Big Business in the Fight of His Life The Whole Life Nutrition Cookbook: Over 300 Delicious Whole Foods Recipes, Including Gluten-Free, Dairy-Free, Soy-Free, and Egg-Free Dishes Customer Satisfaction Is Worthless, Customer Loyalty Is Priceless: How to Make Customers Love You, Keep Them Coming Back and Tell Everyone They Know Customer Service: Career Success Through Customer Loyalty (6th Edition) Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine The Customer Service Survival Kit: What to Say to Defuse Even the Worst Customer Situations The Intuitive Customer: 7 Imperatives For Moving Your Customer Experience to the Next Level Perfect Phrases for the Perfect Interview: Hundreds of Ready-to-Use Phrases That Succinctly Demonstrate Your Skills, Your Experience and Your Value in Any Interview Situation (Perfect Phrases Series) Jonah, Micah, Nahum, Habakkuk & Zephaniah: God's Just Demands (Focus on the Bible) The Best Yes: Making Wise Decisions in the Midst of Endless Demands The New Evidence That Demands A Verdict: Evidence I & II Fully Updated in One Volume To Answer The Questions Challenging Christians in the 21st Century. Drenched with Sin, the body demands to interwine Vol.2 (TL Manga) Drenched with Sin, the body demands to interwine Vol.3 (TL Manga) The Big Picture Interactive 52-Week Bible Story Devotional: Connecting Christ Throughout God's Story (The Gospel Project) Secrets of Fat-free Greek Cooking: Over 100 Low-fat and Fat-free Traditional and Contemporary Recipes (Secrets of Fat-free Cooking)
