Hardcover: 298 pages
Publisher: Harperbusiness; 1st edition (April 8, 1998)
Language: English
ISBN-10: 0887309186
ISBN-13: 978-0887309182
Product Dimensions: 1.2 x 6.8 x 10 inches
Shipping Weight: 1.2 pounds
Average Customer Review: 3.6 out of 5 stars See all reviews (43 customer reviews)
Best Sellers Rank: #503,547 in Books (See Top 100 in Books) #64 in Books > Computers & Technology > Hardware & DIY > Maintenance, Repair & Upgrading #103 in Books > Biographies & Memoirs > Professionals & Academics > Computers & Technology #340 in Books > Computers & Technology > History & Culture
On the plus side, there is a lot of unintential comedy in this book. Gil is very impressed with himself, as this from page 1 will show:"Apple seemed a natural, considering my background as a Ph.D. technologist with a number of patents and my reputation as a business leader who had established a notable record for transforming ailing companies."Whether this confidence was justified can be discerned in many places in the book, but I will always treasure this one from page 187:"Solaris, on the other hand, is based on a programming language called Unix..."For those not technical enough to be in on the joke, Unix is an operating system, not a programming language. While your average man-on-the-street might make this mistake, for a computer company CEO to make it is pretty funny/pathetic.For those more into human emotion than technical humor, here is a lot of spite in here, mostly directed at Steve Jobs, as shown by this from page 269:"The success I was creating threatened to get in the way of his plans. Betrayal, assassination, trashing of reputations are all part of the everyday tool kit of a person obsessed with power, control, or revenge."Even as I type this I confess that I cannot even begin to imagine what success Gil is referring to: the billion dollar losses? the massive layoffs? the plunging sales?As a bonus, the book has some fascinating contradictions. Take this from page 273, regarding the deal with Microsoft:"Eager for a dramatic move, he [Steve] called Bill Gates and gave him the deal I wouldn't, handing over everything...But he failed to get the one essential element...Instead he settled for cash, a sum Microsoft could write a check for without blinking.
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