Paperback: 280 pages
Publisher: Routledge; 1 edition (July 16, 2014)
Language: English
ISBN-10: 0415859077
ISBN-13: 978-0415859073
Product Dimensions: 6 x 0.6 x 9 inches
Shipping Weight: 14.9 ounces (View shipping rates and policies)
Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
Best Sellers Rank: #1,110,588 in Books (See Top 100 in Books) #209 in Books > Business & Money > Economics > Urban & Regional #376 in Books > Business & Money > Processes & Infrastructure > Infrastructure #764 in Books > History > Americas > Central America
A wonderful resource for anyone venturing into the LatAm region. The authors delve into interesting yet subtle cultural differences that are crucial when operating in a business environment, but would take a native to explain and understand. The research is up-to-date and covers recent developments in the region that should impact any business strategy, like the effects of the global financial crisis, the booming middle class, sustainability and social responsibility, etc. Also helpful for detailing the regional "poles" of influence and explaining the nature of trade relationships with other LatAm countries and the growing ties to Asia. Highly recommended.
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