File Size: 285 KB
Print Length: 66 pages
Simultaneous Device Usage: Unlimited
Publication Date: November 10, 2014
Sold by: Digital Services LLC
Language: English
ASIN: B00PGV8LWM
Text-to-Speech: Enabled
X-Ray: Not Enabled
Word Wise: Enabled
Lending: Not Enabled
Enhanced Typesetting: Enabled
Best Sellers Rank: #219,087 Paid in Kindle Store (See Top 100 Paid in Kindle Store) #29 in Books > Business & Money > Finance > Crowdfunding #167 in Kindle Store > Kindle eBooks > Business & Money > Entrepreneurship & Small Business > Entrepreneurship > Startups #475 in Kindle Store > Kindle eBooks > Business & Money > Finance
The first problem with this book is the author's credentials. He ran one successful campaign, and has been "a crowdfunding advisor to over 20 startups." Now doing something once is a lot better than not having done it at all, but climbing one mountain or flying an airplane once doesn't qualify you to write books on those activities. I looked at his Indiegogo campaign, and it was certainly a high-quality professional job. But the other 20 could mean anything from answering a couple of questions for a buddy to being a paid manager of successful campaigns. I suspect the truth is closer to the former or the author would have said more about his advisor gigs. Anyway, I'm worried about a marketing book that cannot market itself or its author convincingly.There's a lot more to being an expert than doing something once. I would expect a crowdfunding author to know something about the legalities of the process and the financing aspects, to be familiar with inside details of how funding sites work and to have statistics and case studies about successful and unsuccessful campaigns. He doesn't have to be a lawyer, investment banker, marketing professor, data guru and CEO of KickStarter, but you'd expect him to have read books by and spoken to people like these; and to have credentials in at least one of these areas. Also, I'd like the author to address the range of crowdfunding applications, but most of the advice in this book assumes his specific experience, raising money to build a retail physical device. That leaves out charitable ideas, services, business-to-business and other large swaths of crowdfunding.It's not just the lack of credentials, it's obvious from the book that the author has never thought about issues beyond his narrow scope.
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