Paperback: 356 pages
Publisher: Focal Press; 2015 edition (December 8, 2015)
Language: English
ISBN-10: 1138812099
ISBN-13: 978-1138812093
Product Dimensions: 10.9 x 0.8 x 8.5 inches
Shipping Weight: 2.6 pounds (View shipping rates and policies)
Average Customer Review: 4.8 out of 5 stars See all reviews (21 customer reviews)
Best Sellers Rank: #69,412 in Books (See Top 100 in Books) #15 in Books > Computers & Technology > Digital Audio, Video & Photography > Video Production #61 in Books > Textbooks > Computer Science > Graphics & Visualization #71 in Books > Textbooks > Humanities > Performing Arts > Film & Television
EDIT: It seems a bit dubious that seven 5-star reviews have miraculously popped up here in the last 12 hrs, all with glowing reviews for the book, and all being 100% marked as "helpful", despite giving no insight or critical look at the book in question. While this review, the only one that explores the content of the book, has been suddenly marked "unhelpful" 12 times in the last day...Look, I'm terribly sorry to be giving this book such a low review, I really am, but it is an absolute train wreck.Sentences and even entire paragraphs are re-hashed, and repeated throughout the book over and over; scattered in seemingly random locations. Paragraphs start on one topic, and abruptly change to another. Made-up industry terminology is presented. Concepts are touted to be important without having ever defined them. Inaccurate information is given.At no point did I ever feel as if I was learning a fundamental, let alone a practical technique. The author never actually “teaches” you anything, he simply brings up topics like “tension”, “composition”, “color”, “design”, etc. and then tells you they are important, literally throughout the entire volume.Below are some excerpts----------------At one point we are told: “The purpose of this book is to teach you about these outcomes and how to make them. They are called STYLE FRAMES and DESIGN BOARDS.” Wait, so this book is about style frames and design boards? Why wasn’t it titled “Style Frames & Design Boards”?!----------------From the Introduction:“The first twenty-five seconds of a thirty second commercial takes the viewer on a journey that inspires emotions and ideas.
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