Series: McGraw-Hill/Irwin Series in Finance, Insurance and Real Estate (Hardcover)
Hardcover: 816 pages
Publisher: McGraw-Hill Education; 7 edition (January 18, 2013)
Language: English
ISBN-10: 007786171X
ISBN-13: 978-0077861711
Product Dimensions: 7.5 x 1.4 x 9.2 inches
Shipping Weight: 3 pounds (View shipping rates and policies)
Average Customer Review: 4.6 out of 5 stars See all reviews (5 customer reviews)
Best Sellers Rank: #91,018 in Books (See Top 100 in Books) #149 in Books > Business & Money > Finance > Corporate Finance #2037 in Books > Textbooks > Business & Finance #25286 in Books > Reference
I purchased this book for my marketing class. It was a great book because it used actual company case to illustrate how marketing strategies can impact the financial outcome of a company. I like the introductory summary of the marketing principles following by the cases under different marketing category. Not only it is realistic but also meaningful for the learner.
This was actually an interesting and very easy read. I enjoyed it!
It is a good book. Really makes you think.
Very informative book about the cases.
Fast and accurate
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